Daymond John says Playboy is making its best move in years by joining forces with Cardi B… because she’ll bring her legion of young fans to the iconic brand, while also making much-needed changes to it.
The “Shark Tank” star joined us Friday on “TMZ Live” and we got his reaction to Cardi coming onboard with Playboy as its first-ever creative director in residence.
Daymond says the move makes sense for Playboy on several levels as they move away from traditional print magazine and focus in on a digital rebirth — he envisions Cardi breathing life back into a brand with a following that skews much older.
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Cardi says her new role with Playboy is a “dream come true” … and Daymond tells us why he wants to see more of those dreams becoming a reality before deciding if Playboy is a worthy investment.
Daymond’s hoping Cardi will be more than just a figurehead … and he’s interested in her introduction of sexual wellness to a brand formerly known for naked centerfolds.