Roku on Tuesday stated it’s renewed Kevin Hart’s motion-comedy series “Die Hart” — one of several shows the company acquired from Quibi, Jeffrey Katzenberg’s now-defunct mobile streaming carrier — for a 2d season. Terms of the deal weren’t disclosed.
“It’s been gargantuan to label the unprecedented response to ‘Die Hart’ on The Roku Channel,” Hart stated in an announcement. “We’re excited to be partnering with Roku to elevate one other season to its viewers.”
The series is the foremost Roku Unique to be renewed, and is derived after the video display pulled in a “myth change of households streaming the series” the weekend following its Can also 20 debut. (Firm executives declined to portion disclose streaming figures.) The new season, persevering with its homage to the “Die Exhausting” franchise, would perchance be dubbed “Die Harter.”
“This turned into no longer a anxious resolution to bag,” Colin Davis, Roku’s head of original scripted programming, steered TheWrap. “Roku’s huge scale and built-in viewers potential series like ‘Die Hart’ can attain millions of engaged customers, and to me, the [show’s] performance validates we have gargantuan advise and it’s proof the advise has a home at The Roku Channel.”
Hart, beyond returning to enormous title within the video display’s 2d season, will moreover back as govt producer. The video display is moreover produced by LOL Studios, the in-home production team from Hart’s Chortle Out Loud media company. Chortle Out Loud CEO Jeff Clanagan will back as producer on the 2d season. Bryan Smiley, Candice Wilson, Tripper Cancy, and Thai Randolph will moreover back as govt producers, and Eric Appel is role to arrive to reveal the 2d season. Roku stated this would perchance portion additional casting runt print, as well to the 2d season’s premiere date, at a later time.
“Die Hart” turned into on the starting build renewed by Quibi ultimate September, after it turned into the app’s prime-performing video display over the summer. Nevertheless the video display’s future turned into place in limbo after Quibi folded up store lifeless ultimate 365 days. In the foremost season, Hart performed a fictionalized model of himself who’s having a label to sustain a ways from being typecast strictly as a funnyman. To total so, Hart went to a prime notch “motion enormous title school” that turned into led by a nutty director (performed by John Travolta) and pitted him in opposition to a sturdy-willed rival pupil (performed by Nathalie Emmanuel), with the dream of becoming Hollywood’s next gargantuan motion enormous title.
“Die Hart,” has been obtainable for free on The Roku Channel, the company’s ad-supported channel obtainable to both Roku instrument customers and folk that download its app.
Use Holmes, Roku’s VP of programming, steered TheWrap “Die Hart” turned into a prime example of the “flywheel end” the company has aimed for, the build it “makes employ of gargantuan advise to map customers, after which that volume of customers brings in extra advertisers, which permits us to speculate in extra gargantuan advise.”
Taking a label ahead, does this mean extra ex-Quibi shows would perchance be getting renewed by Roku soon? It sounds like there’s a sexy probability, with Davis telling TheWrap it’s “very gorgeous to claim we’re moving the probability.”